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embedded_giving [2008-01-28 10:39] – theunkarelse | embedded_giving [2008-01-28 12:29] – 121.45.78.153 | ||
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=== Embedded Giving; do the red thing. === | === Embedded Giving; do the red thing. === | ||
- | When human-aid and business meet, sandals are swapped for suits. | + | When human-aid and business meet, sandals are swapped for suits. Embedded giving is the practice of building a philanthropic gift into another, unrelated, financial transaction. |
- | == Embedded giving is the (apparently) increasingly common practice of building a philanthropic gift into another, unrelated, financial transaction. | + | === Examles: === |
+ | * [[http:// | ||
+ | * [[http:// | ||
+ | * [[http:// | ||
+ | * [[http:// | ||
+ | * [[http:// | ||
+ | * [[http:// | ||
- | Examles: | + | === Examples covered by a dense financial fog: === |
- | * [[http://www.joinred.com|red campagne]] Bono' | + | * the //Love Ring// from the Belgian PeaceUnited brand. |
- | * Procter & Gamble | + | * Hanna Andersson children' |
- | | + | * Baneys' |
+ | |||
+ | === Some opinions: === | ||
+ | |||
+ | Jon Lidén of the RED Campaign: | ||
+ | //The only thing we care about is getting more money to save more lives in Africa. We don' | ||
+ | |||
+ | Jack Siegel is working | ||
+ | //In the Whole Foods store I was almost forced to donate | ||
+ | |||
+ | Johan van de Gronden of WWF-Netherlands: | ||
+ | //We have to be very careful about going into these kind of ventures. It could ruin our good name. We look for long term solutions, so don't push the biocotton T-shirt, but try to reduce the water-usage of Pakistan' | ||
+ | |||
+ | Sources: article in NRC Handelsblad by Caroline de Gruyter 25-01-08 and [[http://philanthropy.blogspot.com/ | ||
+ | |||
+ | === other opinions === | ||
+ | |||
+ | "The [...] Red initiative was intended to help millions of Aids sufferers in Africa, by encouraging companies to launch red products and donate | ||
+ | But the project, which cost an estimated £50million to set up, has raised just £9million for the needy, critics have claimed. They said firms such as Gap, Apple and Motorola would have done more good just handing money directly | ||
- | Examples coverred by a dense financial fogg: | ||
- | * the __Love Ring__ from the Belgian PeaceUnited brand. | ||
- | * Hanna Andersson childrens clothes. | ||
- | * Baneys' | ||