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embedded_giving [2008-01-28 10:18] – created theunkarelseembedded_giving [2008-01-30 02:36] (current) – 121.45.78.153
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-=== Embedded Giving ===+=== Embedded Giving; do the red thing. ===
  
-When human-aid and business meet, sandals are swapped for suits.+When human-aid and business meet, sandals are swapped for suits. Embedded giving is the practice of building a philanthropic gift into another, unrelated, financial transaction.
  
-== Embedded giving is the (apparently) increasingly common practice of building a philanthropic gift into another, unrelated, financial transaction. ==+=== Examles: ===
  
 +  * [[http://www.joinred.com|red campagne]] Bono's plan to shop for a better world.
 +  * [[http://www.unicef.org/corporate_partners/index_25124.html|Unicef corporate partners list]] Procter & Gamble join with Unicef to link every pamper to a tetanus injection for an African Child.
 +  * [[http://www.earthwater.ca|Eart Water]] why donate money to the UNHCR directly if you can start a company in between?
 +  * [[http://www.strength.org|Share our Strength]] work with American Express
 +  * [[http://www.walgreens.com/about/community/jdrf/default.jsp| Walgreens]] work one day to fights juvenile diabetes.
 +  * [[http://www.workingassets.com/longdistance.cfm?formid=EA-019-HMP-1| Working Assets]] every time you make a call, you make a contribution.
 +
 +=== Examples covered by a dense financial fog: ===
 +
 +  * the //Love Ring// from the Belgian PeaceUnited brand.
 +  * Hanna Andersson children's clothes.
 +  * Baneys' //Have a Green Holiday// catalog.
 +
 +=== Some opinions: ===
 +
 +Jon Lidén of the RED Campaign:\\
 +//The only thing we care about is getting more money to save more lives in Africa. We don't join debates about consumerism. Sorry, there are people dying here!//
 +
 +Jack Siegel is working to get a system of regulations:\\
 +//In the Whole Foods store I was almost forced to donate to a breast-cancer fund. The cashier was so aggressive that I refused. When she sneeringly asked why I didn't donate, I filed a complaint.//
 +
 +Johan van de Gronden of WWF-Netherlands:\\
 +//We have to be very careful about going into these kind of ventures. It could ruin our good name. We look for long term solutions, so don't push the biocotton T-shirt, but try to reduce the water-usage of Pakistan's cotton industry by two-thirds.//
 +
 +Sources: article in NRC Handelsblad by Caroline de Gruyter 25-01-08 and [[http://philanthropy.blogspot.com/2007/11/buzzword-6-embedded-giving.html|philantrophy-blog]]
 +
 +=== other opinions ===
 +
 +"The [...] Red initiative was intended to help millions of Aids sufferers in Africa, by encouraging companies to launch red products and donate a fraction of profits to charity.
 +But the project, which cost an estimated £50million to set up, has raised just £9million for the needy, critics have claimed. They said firms such as Gap, Apple and Motorola would have done more good just handing money directly to the Global Fund [...] http://Buylesscrap.org, a website which recommends people give directly to charity, said: 'The Red campaign proposes consumption as the cure to the world's evils. Can't we just focus on the real solution – giving money?' "  http://www.metro.co.uk/news/article.html?in_article_id=40256&in_page_id=34&ito=newsnow
 +
 +
 +"Shopping is not a solution" http://buylesscrap.org/
 +
 +Rob Frankel on "Bono's Red Blunder" > http://robfrankel.blogspot.com/2007/03/bonos-red-blunder.html
  
-Examles: 
  
-  * [[http://www.joinred.com|red campagne]] Bono's plan to shop for a better world. 
-  * Procter & Gamble join with Unicef to link every pamper to a tetanus injection for an African Child. 
-  *  
-  *  

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