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Embedded Giving; do the red thing.
When human-aid and business meet, sandals are swapped for suits.
Embedded giving is the (apparently) increasingly common practice of building a philanthropic gift into another, unrelated, financial transaction.
Examles:
- red campagne Bono's plan to shop for a better world.
- Procter & Gamble join with Unicef to link every pamper to a tetanus injection for an African Child.
- Eart Water why donate money to the UNHCR directly if you can start a company in between?
Examples coverred by a dense financial fogg:
- the Love Ring from the Belgian PeaceUnited brand.
- Hanna Andersson childrens clothes.
- Baneys' Have a Green Holliday catalogue.