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public_diet [2008-07-16 12:22] – katerichpublic_diet [2022-03-16 11:14] (current) – nik
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-**feasability study for sustained sustenance: installing a Feral Trade Cafe at HTTP gallery, London UK, autumn/winter 2008. A platform to present feral trade goods and develop protocols for HTTP refreshment service, in line with the other public communications of the gallery. This research emerges from an interest in the public diet of cultural organisations where foods for thought and consumption might crossover; and includes testing the regulatory limits and social expectations for a cafe, as well as preparing the resources, human and otherwise, required to run it. ** +=====feasability study for sustained sustenance: installing a Feral Trade Cafe at HTTP Gallery, London UK.===== 
 + 
 +A platform to present feral trade goods and develop live protocols for refreshment services at HTTP, in line with the other public communications and activities of the gallery. This research emerges from an interest in the 'public diet' of cultural organisations, where foods for thought and consumption might crossover. It includes testing the regulatory limits and social expectations for an artist-run cafe, as well as preparing the resources, human and otherwise, required to run it. 
  
  
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 Practical Practical
  
-1. HTTP is located in the back of beyond (an industrial estate in the residential London area of Haringey http://www.haringey.gov.uk) from the point of view of its public. A cafe would offer visitors something to chew on alongside the art: sustenance and conviviality, enriched space for contemplation, information and reading, and the oppportunity to elongate their visit.+1. HTTP is located in the back of beyond (an industrial estate in the residential London area of Haringey http://www.haringey.gov.uk) from the point of view of its public. A cafe would offer visitors an added incentive to visit and linger at the gallery, something to chew on alongside the art in terms of sustenance and conviviality, enriched space for contemplation, information and reading.
  
 2. A service for local residents and studio occupants. The neighbourhood is changing - incoming small business and studios - the cafe would be an interface to that. A means of connecting with the local community that's more fluid and open, a softer and more everyday interface than the gallery.  2. A service for local residents and studio occupants. The neighbourhood is changing - incoming small business and studios - the cafe would be an interface to that. A means of connecting with the local community that's more fluid and open, a softer and more everyday interface than the gallery. 
  
-Conceptual +Concepts 
  
     http: The cafe will demonstrate an alternate economy and ecology that promotes free        http: The cafe will demonstrate an alternate economy and ecology that promotes free   
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     Even at this small scale it has a polemic value.     Even at this small scale it has a polemic value.
    
-((Feral Trade relies on a moving network of social connections for the transportation of goods. Trade managed through an intricate time-space-personal system covering thousands of miles, linking hundreds of people, like the Trobriand islanders of yore. The orderly distribution of goods via a variety of motives, of which gain is not prominent.))+Economics((Feral Trade relies on a moving network of social connections for the transportation of goods. Trade managed through an intricate time-space-personal system covering thousands of miles, linking hundreds of people, like the Trobriand islanders of yore. The orderly distribution of goods via a variety of motives, of which gain is not prominent.))
  
-Economic +Profit is not a necessary motive for the cafe - which opens up the operating territory considerably.
- +
-Profit is not a necessary motive - which opens up the operating territory considerably.+
 Although stock should still pay for itself plus provide a heady surplus for office consumption. Seed funding will be required for start-up equipment and utensils: HTTP or external. Although stock should still pay for itself plus provide a heady surplus for office consumption. Seed funding will be required for start-up equipment and utensils: HTTP or external.
  
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    basic market measures of success. The investment is in the network.     basic market measures of success. The investment is in the network. 
    
-  * hours of operation, visitor patterns, winter plan  +  * hours of operation & visitor patterns ((Gallery hours are currently 12-5PM Fri-Sun, possibly extending to Thurs.Average 15-20 visitors per weekend, mainly arriving via Manor House tube. 
- +
-Gallery hours are currently 12-5PM Fri-Sun, possibly extending to Thurs. +
-Average 15-20 visitors per weekend, mainly arriving via Manor House tube. +
 There is no cafe between the tube and HTTP although it is possible to take a  There is no cafe between the tube and HTTP although it is possible to take a 
 detour to Costa Coffee, a commercial chain in the business mall on Green Lanes.  detour to Costa Coffee, a commercial chain in the business mall on Green Lanes. 
-Portuguese cafe in the other direction has good cheap espresso and a mainly Portuguese clientele.+Portuguese cafe in the other direction has good cheap espresso and a mainly Portuguese clientele.)), winter plan 
  
 The cafe would not necessarily be linked to shows. The cafe would not necessarily be linked to shows.
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 When the gallery is open, there is someone always available to respond to visitors. When the gallery is open, there is someone always available to respond to visitors.
-Saturday and Sunday have dedicated invigilation, Fridays can be more hectic. +((Saturday and Sunday have dedicated invigilation, Fridays can be more hectic. 
-Currently Ale (Furtherfield administration and coordination) does Fri-Sat; Sundays they hire an invigilator. +Currently Ale (Furtherfield administration and coordination) does Fri-Sat; Sundays they hire an invigilator.)) 
  
-Hazards: The main anticipated hazard is success, with too many customers impacting staffing. +Hazards: The main anticipated hazard is success, with too many customers impacting staffing. Current thinking is to launch cafe with focus on existing gallery clientele, scale out to invite broader neighbourhood as the project develops.
-At what scale would the cafe interfere with other office activity?+
  
     * roles for cafe.      * roles for cafe. 
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 good tea/coffee, cultural contagion plus pleasure of investing in own social  good tea/coffee, cultural contagion plus pleasure of investing in own social 
 networks.)) networks.))
- 
 Leila's Shop, Shoreditch.((Leila's Shop: expensive bespoke groceries, review covers the for & againsts pretty effecitvely: http://londonreviewofbreakfasts.blogspot.com/2008/04/leilas-shop-shoreditch.html)) Leila's Shop, Shoreditch.((Leila's Shop: expensive bespoke groceries, review covers the for & againsts pretty effecitvely: http://londonreviewofbreakfasts.blogspot.com/2008/04/leilas-shop-shoreditch.html))
 +
 +
  
 ===== HTTP structure  ===== ===== HTTP structure  =====
  
-Umbrella company is Catlow & Garrett, a partnership and tax entity, deals with rent and overheads, PAYE etc. 
 HTTP is a http://furtherfield.org project. HTTP is a http://furtherfield.org project.
 HTTP & Furtherfield are not for profits, with written constitutions. HTTP & Furtherfield are not for profits, with written constitutions.
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 [[uk_premises_regulations]]    [[uk_premises_regulations]]   
-      
     Use existing regulations as a template/ jelly mould for evasion or compliance.      Use existing regulations as a template/ jelly mould for evasion or compliance. 
     Produce a Regulatory reading menu as research project.     Produce a Regulatory reading menu as research project.
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    * Seasonality    * Seasonality
  
-Economy of miniaturisation. Enables hosting small batches/single items, ultra short seasons and microclimates. Menu format should be easily updated and transmitted (database-driven) and include out of stock items - wishlisted, in negotiation or pending delivery.+Economy of downscale. Enables hosting small batches/single items, ultra short seasons and microclimates. Menu format should be easily updated and transmitted (database-driven) and include out of stock items - wishlisted, in negotiation or pending delivery.
  
   * Localness   * Localness
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 +[[lecture_notes]]
  
  
  

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