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talking_to_the_media [2009-03-17 14:42] – created davegriffiths | talking_to_the_media [2009-03-17 14:48] – davegriffiths | ||
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====Journalists==== | ====Journalists==== | ||
- | + | ||
* Have very broad but shallow understanding of the world | * Have very broad but shallow understanding of the world | ||
* You can't expect them to understand many of the issues you deal with, even journalists for specialist publications are often hired from a pool of generalist journalists | * You can't expect them to understand many of the issues you deal with, even journalists for specialist publications are often hired from a pool of generalist journalists | ||
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Talk in stories - "the other day I was playing around with this and .. such and such" this is much easier for people to relate to than abstract descriptions. | Talk in stories - "the other day I was playing around with this and .. such and such" this is much easier for people to relate to than abstract descriptions. | ||
- | * Always ask who the audience is, and talk thinking about them, not the journalist | + | |
- | * Always ask who else will be present in an interview (sometimes they get people with differing opinions to share the time) | + | |
- | * No jargon | + | * Always ask who else will be present in an interview (sometimes they get people with differing opinions to share the time, you'll need to be prepared) |
+ | * Absolutely no jargon | ||
====Preparing==== | ====Preparing==== | ||
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* Always ask who the audience is | * Always ask who the audience is | ||
- | * Ask what the first question is going to be | + | * Ask what the first question is going to be (you are allowed to do this) |
- | | + | |
+ | Try to lead the interview, you do this by getting something really interesting in the first thing you say, then the interviewer will move away from the questions they have thought of and just ask you about that. If you can pull that off, then you are in charge. Journalists like this too, as it means you tell them the story to write rather than the other way round. | ||