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talking_to_the_media [2009-03-17 14:43] davegriffithstalking_to_the_media [2009-03-17 14:46] davegriffiths
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 Talk in stories - "the other day I was playing around with this and .. such and such" this is much easier for people to relate to than abstract descriptions. Talk in stories - "the other day I was playing around with this and .. such and such" this is much easier for people to relate to than abstract descriptions.
  
-  * Always ask who the audience is, and talk thinking about them, not the journalist+  * Have a very small number of key points you want to express in your head 2-3 max 
 +  * Always ask who the audience is, and talk to them, not the journalist
   * Always ask who else will be present in an interview (sometimes they get people with differing opinions to share the time)   * Always ask who else will be present in an interview (sometimes they get people with differing opinions to share the time)
-  * No jargon+  * Absolutely no jargon, acronyms blah blah
  
 ====Preparing==== ====Preparing====
  • talking_to_the_media.txt
  • Last modified: 2009-03-17 15:11
  • by davegriffiths